Post Secret Analysis

The post Secret I chose is the one with stars in the background that reads, "I cried for Anakin Sky Walker in Star Wars Episode III, but not for the tsunami victims."
He/she explicitly claims that Star Wars brought him/her to tears but she didn't cry for the tsunami victims. Since the nature of the cards often present claims of fact it isn't a refutable argument. The warrant is that he/she is more emotionally effected by a movie than a natural disaster and because they are not proud of this, they consider it a secret.
The author, whether male or female is obviously interested in Star Wars therefore developing a relationship with the movie as opposed to the victims of the tsunami with which he/she probably has no identification due to the distant location of the tragedy and the lack of effect it had on his/her life.
The audience is basically universal. The few people who don't know what Star Wars is or never knew about the tsunami are the only exclusions to the "targeted" audience.
The aesthetics of this card are not very effective due to the sheer simplicity, though the simplicity of the background also allows the reader to focus on the text or the "secret". And because it is a secret, it automatically adds an element of emotion or pathos to the text because it is sacred to someone even though that someone is anonymous.